Revised Marketing Strategy For Nonprofit
Our marketing group developed comprehensive marketing objectives and KPIs for a nonprofit, designed customer journeys and funnels with appropriate channel selection, and created content for various organic digital marketing channels. I conducted keyword research to optimize site architecture, content, and SEO. I also helped create a website that aligns with objectives and user needs across different audience segments and conversion funnel stages, applying best practices in UX/UI design, website copywriting, and SEO.
Throughout this project, we were asked to create and present a marketing plan for The Elephant Sanctuary and best practices to launch new marketing strategies as well as ways to improve current strategies.
Keywords and keyword gap anaylsis is integral to improved SEO and SEM. Throughout my research, I found that this non-profit had some areas where they could be optimizing and creating new content on their website to rank with these keyword phrases.
Blogs can be an effective way to add organic and quality content to a website. Emplementing relevant keywords throughout blog posts can help increase site traffic though ranking on search engines.